The book “Moeurs -Study of Japanese girls’ fashion-” that classifies Japanese real girls’ fashion into 10 genres and explains their fashions has been released on 30th November in Japan! And the book becomes a current topic!
This book “Moeurs” has been picked up by also Akiba Blog that is one of the biggest blog media about Akiba, Otaku, Moe, Anime&Manga culture in Japan. And the post about “Moeurs” is retweeted almost 300 times.
Japanese girls’ fashion is watched by foreign countries. For example, fashion show that introduces Japanese peculiar fashion is held also in Japan Expo.
“Moeurs” sorts such Japanese young girls’ fashion into 10 genres and explains the feature of them on the pages that reproduces design of Japanese real fashion magazines’ pages. But all of this book’s fashion models are not real human but Moe girls illustrated by famous illustrators.
●The 10 Genres
Girlish / Conservative(Elegant Lady) / Gal/Art&Collection / Natural/
Forest Girl / Street / HipHop / Rock&Visual-kei / Lolita&Gothic Lolita
Of cause, the book treats Visual-kei and Lolita&Gothic Lolita individually as one of the fashion genres, though the 2 genres were considered to be Cosplay.
“Moeurs” reproduces also even advertisements pages by illustrations and the fake commodities of cosmetics.
Reika, Anmi and Nardack who are playing active roles also in foreign countries take part in the book.
Fujishima who draws the cover of this book is a very popular illustrator and an author of manga.
Though fashion is anti-Otaku culture, Otaku can learn girl’s fashion by this “Moeurs”. If “Moeurs” would be monthly fashion magazine like other real fashion magazines, it would be more exciting.