December 3rd, 2011 
manutaro 
The book “Moeurs -Study of Japanese girls’ fashion-” that classifies Japanese real girls’ fashion into 10 genres and explains their fashions has been released on 30th November in Japan! And the book becomes a current topic!
This book “Moeurs” has been picked up by also Akiba Blog that is one of the biggest blog media about Akiba, Otaku, Moe, Anime&Manga culture in Japan. And the post about “Moeurs” is retweeted almost 300 times.
The article about “Moeurs” on Akiba Blog
Japanese girls’ fashion is watched by foreign countries. For example, fashion show that introduces Japanese peculiar fashion is held also in Japan Expo.
“Moeurs” sorts such Japanese young girls’ fashion into 10 genres and explains the feature of them on the pages that reproduces design of Japanese real fashion magazines’ pages. But all of this book’s fashion models are not real human but Moe girls illustrated by famous illustrators.
●The 10 Genres
Girlish / Conservative(Elegant Lady) / Gal/Art&Collection / Natural/
Forest Girl / Street / HipHop / Rock&Visual-kei / Lolita&Gothic Lolita
Of cause, the book treats Visual-kei and Lolita&Gothic Lolita individually as one of the fashion genres, though the 2 genres were considered to be Cosplay.
“Moeurs”’s pages sample
“Moeurs” reproduces also even advertisements pages by illustrations and the fake commodities of cosmetics.
And many famous illustrators who take part in this book. And not only Japanese illustrators but also foreign illustrators draws the models.
Fujishima / Fuzichoko / Midori Foo / Shima Yamamoto / neco /
Yuuichi Kinugasa / Hiiro / Nardack / pi / ATARU / Paseri /
Reika / Anmi / Yuichi Murakami / Yoh Midorikawa / Tetsuhiro Nabesima / Nozomi
Reika, Anmi and Nardack who are playing active roles also in foreign countries take part in the book.
Nardack is known as an illustrator of Japanese light novel and work in many countries.
![pixiv CALENDAR 2012（数量限定特典！オリジナルクリアファイル付き） [2012年 カレンダー]](http://ecx.images-amazon.com/images/I/61JXpfw8rNL._SL160_.jpg)
Fujishima who draws the cover of this book is a very popular illustrator and an author of manga.
Fuzichoko is well known as an illustrator who draws often the illustrations of pixiv’s official illustrations collection book.
Midori Foo released his or her solo illustrations collection book this year and drew a cover illustration of Nishio Ishin’s novel “Shoujo Fujuubun“. Ishin Nishio is an author of “Bakemonogatari”.
Though fashion is anti-Otaku culture, Otaku can learn girl’s fashion by this “Moeurs”. If “Moeurs” would be monthly fashion magazine like other real fashion magazines, it would be more exciting.
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